A well promoted restaurant business will attract many customers that will make you more profit. You should be able to come up with promotional gimmicks than can get people to your business whether you serve fast food, family dinners or offer fine dining. You need to find promotional gimmicks that are suited to your concept and market. Getting the right combination of good food, excellent service and effective promotions can make your restaurant flourish. You can also seek some useful tips from professional or experienced restaurant consultants. They will eventually guide you in the right direction.
Begin marketing your restaurant business before you open. Announce a grand opening and invite your community. Your guests should include influential business owners, bloggers, magazine editors, socialites, news photographers and reporters. These are the people who can help spread the word about your business. Wine tasting events are always popular. Offer wine tasting at least every other month. Make the event a strictly appetizers event too so you can exploit your appetizers and wine. Most people order main dishes only. This is a good chance to let people discover more items on your menu. Everyone likes wine tasting events, people will talk about it and ask each other to go and attend it.
Present cooking demos before holidays and festivals like the 4th of July, Thanksgiving or Christmas. Demonstrate appropriate recipes they can use for the holidays. Like BBQs for the 4th of July or a new version of turkey stuffing. Demonstrate how to make desserts with Christmas holidays. Limit the attendance on a first come first serve basis to encourage people to sign up early. This also allows you to make sure that the foods to be demonstrated are enough for the participants.
A popular restaurant promotion idea that will surely click is to offer champagne brunches on Saturdays or Sundays. You can offer a buffet brunch and free champagne for a limited time, maybe till around noon to 12:30pm. Make sure that you charge a brunch buffet price that will cover the cost of the part of the champagne. You will make decent profit from the buffet anyway.
Create an afternoon coffee break gimmick. Offer desserts with coffee and price the desserts with a small percentage off. This should at least provide some sales during off-peak hours. Market it as a convenience for shoppers tired after an afternoon of shopping. It will be the perfect caffeine boost and sugar rush tired shoppers need.
Sponsor events like the local golf championships. This will improve your logo's visibility. You can offer a free meal for the winning players. When they celebrate at your restaurant, they are bound to bring in friends or family members who will pay full price. You can also hold company events at your restaurant by offering a discount for office parties or celebrations.
A proper and innovative restaurant marketing system will eventually provide a heavy traffic inflow for your newly established restaurant and make your restaurant start up a huge success.
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